“G”ood marketing writing flows smoothly, gets to the point quickly and connects with you effortlessly. It’s like talking to that friend you’ve known for years. Bad writing, on the other hand, is like having a conversation with the guy who sits next to you on the airplane or your high school physics teacher. It rambles, talks about itself incessantly, switches topics unexpectedly, and makes you think way too much.

But the best way to tell the good from the bad is if you read it—all the way to the end. And if it succeeds in tempting, urging, even compelling your customers to do something more as a result, you’ve got yourself a winner. Contact us today.

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